Golf influencer Paige Spiranac shares tips for crafting a personal brand online
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Former golfer Paige Spiranac is now a social media influencer with over 11 million followers.
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Social media popularity led to sponsorships and brand collaborations with major corporations.
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Spiranac stresses authenticity when developing a personal brand. She thinks personality matters.
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She recounts her unique route from professional golf to social media influencer, driven by her enthusiasm and genuineness.
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If they want to be influencers, especially in sports, Spiranac recommends them to spend carefully and persevere.
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To reach more people on social media, she recommends sincerity and showing one's actual self.
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Spiranac advises collaborating with brands that understand and resonate with your personal brand for brand alliances and NIL deals.
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She advises influencers to love and use the items they promote to build trust with followers.
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